The tipping point
Material type:
- 9780349147581
- 302 GLA-T
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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IIITD Library Corridor | Business Management | 302 GLA-T (Browse shelf(Opens below)) | Available | 013328 |
Browsing IIITD shelves, Shelving location: Library Corridor, Collection: Business Management Close shelf browser (Hides shelf browser)
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123.3 TAL-F Fooled by randomness : | 158.1 SHE-I Innovate! : 90 days to transform your business | 158.7 GEL-M Mindful work : | 302 GLA-T The tipping point | 303.483 GOP-A Against all odds : | 331.4 SLA-U Unfinished business : women, men, work, family | 332 HIN-P Pocket finance: the complete guide to the world of finance from a to z. |
Includes bibliographical references and indexes.
Part I: The three rules of Epidemics
Part II: The law of the few : connectors, mavens, and salesmen
Part III: The stickiness factor: sesame street, blue's clues and the educational virus
Part IV: The power of context : bernie goetz and the rise and fall of new york city crime
Part V: The power of context: the magic numbers
Part VI: Case study: rumors, sneakers, and the power of translation
Part VII: Case study, suicide, smoking and the search for the unsticky cigarette
Part VIII: Conclusion: focus, test and believe
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