The tipping point
Gladwell, Malcolm
The tipping point by Malcolm Gladwell - Gurugram : Hachette, ©2013 - 279 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Part I: The three rules of Epidemics Part II: The law of the few : connectors, mavens, and salesmen Part III: The stickiness factor: sesame street, blue's clues and the educational virus Part IV: The power of context : bernie goetz and the rise and fall of new york city crime Part V: The power of context: the magic numbers Part VI: Case study: rumors, sneakers, and the power of translation Part VII: Case study, suicide, smoking and the search for the unsticky cigarette Part VIII: Conclusion: focus, test and believe
9780349147581
Social psychology.
302 / GLA-T
The tipping point by Malcolm Gladwell - Gurugram : Hachette, ©2013 - 279 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Part I: The three rules of Epidemics Part II: The law of the few : connectors, mavens, and salesmen Part III: The stickiness factor: sesame street, blue's clues and the educational virus Part IV: The power of context : bernie goetz and the rise and fall of new york city crime Part V: The power of context: the magic numbers Part VI: Case study: rumors, sneakers, and the power of translation Part VII: Case study, suicide, smoking and the search for the unsticky cigarette Part VIII: Conclusion: focus, test and believe
9780349147581
Social psychology.
302 / GLA-T