The tipping point

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Material type: Text

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Contents:

Part I: The three rules of Epidemics

Part II: The law of the few : connectors, mavens, and salesmen

Part III: The stickiness factor: sesame street, blue's clues and the educational virus

Part IV: The power of context : bernie goetz and the rise and fall of new york city crime

Part V: The power of context: the magic numbers

Part VI: Case study: rumors, sneakers, and the power of translation

Part VII: Case study, suicide, smoking and the search for the unsticky cigarette

Part VIII: Conclusion: focus, test and believe

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	IIITD Library Corridor	Business Management	302 GLA-T (Browse shelf(Opens below))	Checked out	01/08/2025	013328

Total holds: 0

Includes bibliographical references and indexes.