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Google analytics integrations

By: Material type: TextTextPublication details: New Delhi : Wiley, ©2015.Description: xxiv, 187 p. : ill.; 25 cmISBN:
  • 9788126556441
Subject(s): Genre/Form: DDC classification:
  • 025.042 23 WAI-G
LOC classification:
  • TK5105.885.G66 W35 2015eb
Summary: This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Topics include: proven techniques and best practices for collecting clean and accurate information from the start; importing your organization's marketing and customer data into Google Analytics; importance of taking a holistic view of your customers and how this knowledge can transform your business; step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action. --
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Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books IIITD General Stacks Computer Science and Engineering 025.042 WAI-G (Browse shelf(Opens below)) Available 006348
Total holds: 0
Browsing IIITD shelves, Shelving location: General Stacks, Collection: Computer Science and Engineering Close shelf browser (Hides shelf browser)
025.0408 LIV-C Children and the internet : 025.042 AMI-I Internet psychology : the basics 025.042 SEG-P Programming the semantic web 025.042 WAI-G Google analytics integrations 025.0427 HIT-F Foundations of semantic web technologies 025.3028 JIN-S Suchana prabandhan 028.9028 BAR-W Words onscreen :

This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Topics include: proven techniques and best practices for collecting clean and accurate information from the start; importing your organization's marketing and customer data into Google Analytics; importance of taking a holistic view of your customers and how this knowledge can transform your business; step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action. --

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