Google analytics integrations
Material type: TextPublication details: New Delhi : Wiley, ©2015.Description: xxiv, 187 p. : ill.; 25 cmISBN:- 9788126556441
- 025.042 23 WAI-G
- TK5105.885.G66 W35 2015eb
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | IIITD General Stacks | Computer Science and Engineering | 025.042 WAI-G (Browse shelf(Opens below)) | Available | 006348 |
This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Topics include: proven techniques and best practices for collecting clean and accurate information from the start; importing your organization's marketing and customer data into Google Analytics; importance of taking a holistic view of your customers and how this knowledge can transform your business; step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action. --
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