Google analytics integrations
Waisberg, Daniel,
Google analytics integrations Daniel Waisberg. - New Delhi : Wiley, ©2015. - xxiv, 187 p. : ill.; 25 cm.
This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Topics include: proven techniques and best practices for collecting clean and accurate information from the start; importing your organization's marketing and customer data into Google Analytics; importance of taking a holistic view of your customers and how this knowledge can transform your business; step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action. --
9788126556441
Google Analytics.
Internet searching--Statistical services.
Web usage mining--Computer programs.
Internet users--Statistics--Data processing.
Internet marketing.
Electronic books.
Electronic books.
TK5105.885.G66 / W35 2015eb
025.042 / WAI-G
Google analytics integrations Daniel Waisberg. - New Delhi : Wiley, ©2015. - xxiv, 187 p. : ill.; 25 cm.
This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Topics include: proven techniques and best practices for collecting clean and accurate information from the start; importing your organization's marketing and customer data into Google Analytics; importance of taking a holistic view of your customers and how this knowledge can transform your business; step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action. --
9788126556441
Google Analytics.
Internet searching--Statistical services.
Web usage mining--Computer programs.
Internet users--Statistics--Data processing.
Internet marketing.
Electronic books.
Electronic books.
TK5105.885.G66 / W35 2015eb
025.042 / WAI-G