How to argue and win every time : at home, at work, in court, everywhere, every day

Spence, Gerry

How to argue and win every time : at home, at work, in court, everywhere, every day by Gerry Spence - New York : St. Martin's Press, ©1995 - x, 307 p. : ill. ; 24 cm.

Includes index.

1. Why Argue?: Opening the Doors, Freeing the Psyche 2. When to Argue: Winning Without Arguing 3. Understanding Power: The Pistol That Fires in Both Directions 4. The Incredible Power of Credibility: Standing Naked 5. The Power of Listening: Hearing the Person Behind the Noise 6. The Power of Prejudice: Examining the Garment, Bleaching the Stain 7. The Power of Words: Gilding the Soliloquy 8. Structuring the Winning Argument: Building the House the Wolf Can't Blow Down 9. Opening Them Up: Bridging the Gap to Be Heard 10. How to Deliver the Winning Argument: Releasing the Sound and the Fury 11. The Magical Argument: Arguing Out of the Heart Zone. 11. The Magical Argument: Arguing Out of the Heart Zone.

9780312144777


Persuasion (Psychology)
Interpersonal communication.
Persuasion (Rhetoric)

153.8 / SPE-H
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