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1.
The longer long tail : how endless choice is creating unlimited demand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Random House, ©2009
Online access:
Availability: Items available for loan: IIITD (1)Call number: 658.802 AND-L.

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2.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business Press, ©2015
Availability: Items available for loan: IIITD (1)Call number: 658.802 KIM-B.

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3.
The discipline of market leaders: choose your customers, narrow your focus, dominate your market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York City : Basic Books, ©1995
Availability: Items available for loan: IIITD (1)Call number: 658.8 TRE-D.

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