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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

By: Kim, W. Chan.
Contributor(s): Mauborgne, Renee.
Material type: materialTypeLabelBookPublisher: Boston : Harvard Business Press, ©2015Description: xxviii, 287 p. : ill. ; 24cm.ISBN: 9781625274496.Subject(s): Business Management | New products | Market segmentation
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books IIITD
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Business Management 658.802 KIM-B (Browse shelf) Available 010218
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Includes bibliographical references and index.

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