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The longer long tail : how endless choice is creating unlimited demand

By: Anderson, Chris.
Material type: materialTypeLabelBookPublisher: London : Random House, ©2009Description: xii, 267 p. : ill. ; 22 cm.ISBN: 9781847940360.Subject(s): Market segmentation | Internet marketing | Marketing -- Technological innovationsOnline resources: Publisher description | Contributor biographical information
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books IIITD
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Management 658.802 AND-L (Browse shelf) Available 007750
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Includes bibliographical references and index.

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