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	1.	Hooked : how to build habit-forming products by Eyal, Nir Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Portfolio Penguin, ©2014 Availability: Items available for loan: IIITD (2)Call number: 658.575 EYA-H, ... Place hold Add to cart (remove)
	2.	Ten interesting things about human behavior by Davis, Suzanne Amazon.in Edition: Kindle ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mindgame Books, ©2011 Availability: Items available for loan: IIITD (1)Call number: Kindle. Place hold Add to cart (remove)
	3.	How customers think : essential insights into the mind of the market by Zaltman, Gerald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, ©2003 Availability: Items available for loan: IIITD (1)Call number: 658.8342 ZAL-H. Place hold Add to cart (remove)
	4.	The attention merchants : the epic scramble to get inside our heads by Wu, Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Knopf, ©2016 Availability: Items available for loan: IIITD (1)Call number: 659.1042 WU-A. Place hold Add to cart (remove)
	5.	Hacking growth : how today's fastest-growing companies drive breakout success by Ellis, Sean Brown, Morgan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Virgin Books, ©2017 Availability: Items available for loan: IIITD (1)Call number: 658 ELL-H. Place hold Add to cart (remove)
	6.	Handbook of consumer psychology by Haugtvedt, Curtis P [editor] Herr, Paul M [editor] Kardes, Frank R [editor] Series: Marketing and consumer psychology series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Psychology Press, ©2008 Online access: Table of contents only Publisher description Availability: Not available: IIITD: Loan on demand (1). Add to cart (remove)
	7.	For god's sake : work by the book! : management explained from within by Zohn, Sarah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : World Scientific, ©2018 Availability: Items available for loan: IIITD (1)Call number: 658 ZOH-F. Place hold Add to cart (remove)
	8.	The technology fallacy : how people are the real key to digital transformation by Kane, Gerald C Phillips, Anh Nguyen Copulsky, Jonathan R Andrus, Garth R Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : MIT Press, ©2019 Availability: Items available for loan: IIITD (1)Call number: 658.05 KAN-T. Place hold Add to cart (remove)
	9.	The peter principle : why things always go wrong by Peter, Laurence J Hull, Raymond Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Souvenir Press, ©1969 Availability: Items available for loan: IIITD (1)Call number: 658 PET-P. Place hold Add to cart (remove)
	10.	Consumer behaviour by Sarma, Sarmistha Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Dreamtech Press, ©2019 Availability: Items available for loan: IIITD (1)Call number: 658.834 SAR-C. Place hold Add to cart (remove)
	11.	Organizational behaviour by Robbins, Stephen P Judge, Timothy A Vohra, Neharika Edition: 18th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Pearson, ©2019 Availability: Items available for loan: IIITD (1)Call number: 658.3 ROB-O. Place hold Add to cart (remove)
	12.	Organizational theory, design, and change by Jones, Gareth R Mathew, Mary Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Pearson, ©2018 Availability: Items available for loan: IIITD (1)Call number: 658.3 JON-O. Place hold Add to cart (remove)
	13.	Entrepreneurial designs for start-ups : using Markandey's digital yantra by Das, N. C Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Shroff Publishers, ©2023 Availability: Items available for loan: IIITD (1)Call number: 658.40 DAS-E. Place hold Add to cart (remove)
	14.	This is marketing : you can't be seen until you learn to see by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Penguin, ©2018 Availability: Items available for loan: IIITD (1)Call number: CB 658.8 GOD-T. Place hold Add to cart (remove)

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