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How customers think : essential insights into the mind of the market

By: Zaltman, Gerald.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Harvard Business School Press, ©2003Description: xxii, 323 p. : ill. ; 25 cm.ISBN: 9781578518265.Subject(s): Consumer behavior -- Psychological aspects | Consumers -- Psychology | Marketing -- Psychological aspects | Creative thinking
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Management 658.8342 ZAL-H (Browse shelf) Available 006987
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