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Handbook of consumer psychology

By: Haugtvedt, Curtis P. (ed.).
Contributor(s): Herr, Paul M. (ed.) | Kardes, Frank R. (ed.).
Material type: materialTypeLabelBookSeries: Marketing and consumer psychology series: Publisher: London : Psychology Press, ©2008Description: xvi, 1273 p. : ill. ; 27 cm.ISBN: 9780805856033.Subject(s): Consumer behavior | Decision making | Marketing -- Psychological aspects | Advertising -- Psychological aspectsOnline resources: Table of contents only | Publisher description Summary: This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.
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Books Books IIITD
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Management REF 658.8342 HAU-H (Browse shelf) Not For Loan 008817
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Includes bibliographical references and indexes.

This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.

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