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Googled : the end of the world as we know it

By: Material type: TextTextPublication details: London : Virgin Books, ©2009.Description: xiv, 418 p. ; 25 cmISBN:
  • 9780753522431
Subject(s): DDC classification:
  • 338.761 22 AUL-G
LOC classification:
  • HD9696.8.U64 G6623 2009
Contents:
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books IIITD General Stacks Business Management 338.761 AUL-G (Browse shelf(Opens below)) Available 006464
Total holds: 0

Includes bibliographical references (p. [339]-372) and index.

Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.

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