Googled :
Auletta, Ken.
Googled : the end of the world as we know it Ken Auletta. - London : Virgin Books, ©2009. - xiv, 418 p. ; 25 cm.
Includes bibliographical references (p. [339]-372) and index.
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
9780753522431
2009024770
Google (Firm)
Internet industry--United States.
Web search engines--History.--United States
Internet searching.
HD9696.8.U64 / G6623 2009
338.761 / AUL-G
Googled : the end of the world as we know it Ken Auletta. - London : Virgin Books, ©2009. - xiv, 418 p. ; 25 cm.
Includes bibliographical references (p. [339]-372) and index.
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
9780753522431
2009024770
Google (Firm)
Internet industry--United States.
Web search engines--History.--United States
Internet searching.
HD9696.8.U64 / G6623 2009
338.761 / AUL-G