Marketing research

Contributor(s):

Material type: Text

9788126531189

Subject(s):

Marketing research

DDC classification:

658.83 AAK-M

Contents:

Part 1 The nature and scope of marketing research Part 2 Data collection Part 3 Data analysis Part 4 Special topics in analysis Part 5 Application of marketing intelligence

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Books	IIITD General Stacks	Management	658.83 AAK-M (Browse shelf(Opens below))	Available	Gifted by Prof. Pankaj Vajpayee		G02412

Total holds: 0

This book includes glossary and an index.

Part 1 The nature and scope of marketing research Part 2 Data collection Part 3 Data analysis Part 4 Special topics in analysis Part 5 Application of marketing intelligence

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