Marketing research (Record no. 171137)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00850nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230503110805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230417b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126531189 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIITD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | AAK-M |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc | by David A. Aaker ... [et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | ©2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 701 p. : |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | This book includes glossary and an index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | Part 1 The nature and scope of marketing research |
| -- | Part 2 Data collection |
| -- | Part 3 Data analysis |
| -- | Part 4 Special topics in analysis |
| -- | Part 5 Application of marketing intelligence |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leone, Robert P. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Vendor/Supplier | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | IIITD | IIITD | General Stacks | 17/04/2023 | 399 | 658.83 AAK-M | G02412 | 16/04/2024 | 399 | 17/04/2023 | Gifted by Prof. Pankaj Vajpayee | Books | Gifted by Prof. Pankaj Vajpayee |