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1.
How customers think : essential insights into the mind of the market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, ©2003
Availability: Items available for loan: IIITD (1)Call number: 658.8342 ZAL-H.

2.
Small data : the tiny clues that uncover huge trends by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : John Murray, ©2016
Availability: Items available for loan: IIITD (1)Call number: 658.403 LIN-S.

3.
The attention merchants : the epic scramble to get inside our heads by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Knopf, ©2016
Availability: Items available for loan: IIITD (1)Call number: 659.1042 WU-A.

4.
Hacking growth : how today's fastest-growing companies drive breakout success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Virgin Books, ©2017
Availability: Items available for loan: IIITD (1)Call number: 658 ELL-H.

5.
Hidden in plain sight : how to create extraordinary products for tomorrow's customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HarperCollins, ©2013
Availability: Items available for loan: IIITD (1)Call number: 658.575 CHI-H.

6.
Handbook of consumer psychology by Series: Marketing and consumer psychology series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Psychology Press, ©2008
Availability: Not available: IIITD: Loan on demand (1).

7.
Well designed : how to use empathy to create products people love by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business Review Press, ©2014
Availability: Not available: IIITD: Checked out (1).

8.
Consumer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Dreamtech Press, ©2019
Availability: Not available: IIITD: Checked out (1).

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