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Cashvertising : how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone

By: Whitman, Drew Eric.
Material type: materialTypeLabelBookPublisher: London : Pan Macmillan, ©2009Description: 207p. ; 23 cm.ISBN: 9789386215055.Subject(s): Advertising | Marketing | Consumer psychology | Ad-agency secrets
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Management 659.10 WHI-C (Browse shelf) Available 009504
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Includes index.

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