Cashvertising : (Record no. 25672)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00722cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15370832 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240126020002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080717s2009 nju 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008030819 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386215055 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.10 |
| Item number | WHI-C |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Whitman, Drew Eric. |
| 245 10 - TITLE STATEMENT | |
| Title | Cashvertising : |
| Remainder of title | how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Pan Macmillan, |
| Date of publication, distribution, etc | ©2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 207 p. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer psychology |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Ad-agency secrets |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 7 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Bill No. | Bill Date | Cost, normal purchase price | PO No. | PO Date | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Vendor/Supplier | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | IIITD | IIITD | General Stacks | 28/05/2019 | TB233 | 2019-05-27 | 315.00 | IIITD/LIC/BS/2018/04/22 | 2019-05-20 | 7 | 12 | 659.10 WHI-C | 009504 | 15/02/2024 | 25/01/2024 | 450.00 | 28/05/2019 | Technical Bureau India Pvt.Ltd. | Books |