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Advertising and anthropology : ethnographic practice and cultural perspectives
By: Malefyt, Timothy de Waal.
Contributor(s): Morais, Robert J.
Material type:
BookPublisher: London : Bloomsbury publishing plc, ©2012Edition: eng ed.Description: xiii, 186 p. ; 24cm.ISBN: 9780857852021 .Subject(s): Advertising | Anthropology | Marketing research | SOCIAL SCIENCE / Sociology / General | BUSINESS & ECONOMICS / Advertising & PromotionSummary: "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"--
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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IIITD General Stacks | Electronics and Communication Engineering | 659.1042 MAL-A (Browse shelf) | Available | 009078 |
Browsing IIITD Shelves , Shelving location: General Stacks , Collection code: Electronics and Communication Engineering Close shelf browser
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| 658.15 KUM-F Fundamentals of engineering economics | 658.403 CHE-R Real-time systems : | 658.4033 VOH-M Mechanism design : | 659.1042 MAL-A Advertising and anthropology : | 660.6 PIO-B The body builders : | 670.42 DUN-F Fundamentals of industrial instrumentation and process control | 670.427 BRA-A Mechatronics : |
Includes bibliographical references (p. 161-176) and index.
"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"--
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