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Advertising and anthropology : (Record no. 25011)

000 -LEADER
fixed length control field 01977nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field IIITD
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190629121517.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181015b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780857852021
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1042
Item number MAL-A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malefyt, Timothy de Waal.
245 10 - TITLE STATEMENT
Title Advertising and anthropology :
Remainder of title ethnographic practice and cultural perspectives
Statement of responsibility, etc by Timothy de Waal Malefyt, Robert J. Morais.
250 ## - EDITION STATEMENT
Edition statement eng ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Bloomsbury publishing plc,
Date of publication, distribution, etc ©2012.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 186 p. ;
Dimensions 24cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 161-176) and index.
520 ## - SUMMARY, ETC.
Summary, etc "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Anthropology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element SOCIAL SCIENCE / Sociology / General.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / Advertising & Promotion.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morais, Robert J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Bill No. Bill Date PO No. PO Date Vendor/Supplier
          Electronics and Communication Engineering IIITD IIITD General Stacks 2018-10-15 1622.05 659.1042 MAL-A 009078 2018-10-15 £25.99 2018-10-15 Books TB8199 2018-10-11 IIITD/LIC/BS/2015/05/111 2018-08-27 Technical Bureau India Pvt. Ltd.

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