Handbook of consumer psychology
Handbook of consumer psychology
edited by Curtis P. Haugtvedt, Paul M. Herr and Frank R. Kardes.
- London : Psychology Press, ©2008.
- xvi, 1273 p. : ill. ; 27 cm.
- Marketing and consumer psychology series .
- Marketing and consumer psychology series. .
Includes bibliographical references and indexes.
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.
9780805856033
2007017528
Consumer behavior.
Decision making.
Marketing--Psychological aspects.
Advertising--Psychological aspects.
HF5415.32 / .H363 2008
658.8342 / HAU-H
Includes bibliographical references and indexes.
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.
9780805856033
2007017528
Consumer behavior.
Decision making.
Marketing--Psychological aspects.
Advertising--Psychological aspects.
HF5415.32 / .H363 2008
658.8342 / HAU-H