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Haugtvedt, Curtis P. (ed.)

Handbook of consumer psychology edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. - London : Psychology Press, ©2008. - xvi, 1273 p. : ill. ; 27 cm. - Marketing and consumer psychology series . - Marketing and consumer psychology series. .

Includes bibliographical references and indexes.

This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.

9780805856033

2007017528


Consumer behavior.
Decision making.
Marketing--Psychological aspects.
Advertising--Psychological aspects.

HF5415.32 / .H363 2008

658.8342 / HAU-H

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