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Creating a brand identity : a guide for designers

By: Material type: TextTextPublication details: London : Laurence King, ©2016Description: 160 p. : col. ill. ; 23 cmISBN:
  • 9781780675626
Subject(s): DDC classification:
  • 658.827 SLA-C
Contents:
Chapter 1: Branding Basics
Chapter 2: Brand Anatomy
Chapter 3: Brand Strategy
Chapter 4: The Design Process
Chapter 5: Research
Chapter 6: Analysis
Chapter 7: Concept Development
Chapter 8: Delivering the Final Design
Summary: Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books IIITD Reference Design REF 658.827 SLA-C (Browse shelf(Opens below)) Not for loan 013372
Total holds: 0

Includes index

Chapter 1: Branding Basics

Chapter 2: Brand Anatomy

Chapter 3: Brand Strategy

Chapter 4: The Design Process

Chapter 5: Research

Chapter 6: Analysis

Chapter 7: Concept Development

Chapter 8: Delivering the Final Design

Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.

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