MARC details
| 000 -LEADER |
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| fixed length control field |
01403nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250606161133.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250530b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781780675626 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IIITD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
SLA-C |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Slade-Brooking, Catharine |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Creating a brand identity : |
| Remainder of title |
a guide for designers |
| Statement of responsibility, etc |
by Catharine Slade-Brooking |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Laurence King, |
| Date of publication, distribution, etc |
©2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
160 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 1: Branding Basics |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 2: Brand Anatomy |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 3: Brand Strategy |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 4: The Design Process |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 5: Research |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 6: Analysis |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 7: Concept Development |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 8: Delivering the Final Design |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising -- Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business & Ecomomics -- Industrial Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Trademarks -- Design |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
