Creating a brand identity : a guide for designers
Slade-Brooking, Catharine
Creating a brand identity : a guide for designers by Catharine Slade-Brooking - London : Laurence King, ©2016 - 160 p. : col. ill. ; 23 cm.
Includes index
Chapter 1: Branding Basics Chapter 2: Brand Anatomy Chapter 3: Brand Strategy Chapter 4: The Design Process Chapter 5: Research Chapter 6: Analysis Chapter 7: Concept Development Chapter 8: Delivering the Final Design
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
9781780675626
Advertising -- Brand name products
Business & Ecomomics -- Industrial Management
Branding (Marketing)
Trademarks -- Design
658.827 / SLA-C
Creating a brand identity : a guide for designers by Catharine Slade-Brooking - London : Laurence King, ©2016 - 160 p. : col. ill. ; 23 cm.
Includes index
Chapter 1: Branding Basics Chapter 2: Brand Anatomy Chapter 3: Brand Strategy Chapter 4: The Design Process Chapter 5: Research Chapter 6: Analysis Chapter 7: Concept Development Chapter 8: Delivering the Final Design
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
9781780675626
Advertising -- Brand name products
Business & Ecomomics -- Industrial Management
Branding (Marketing)
Trademarks -- Design
658.827 / SLA-C