The mom test : how to talk to customers and learn if your business is a good idea when everyone is lying to you

By:

Fitzpatrick, Rob

Material type: Text

9781492180746

Subject(s):

DDC classification:

658.45 FIT-M

Contents:

1. The mom test

2. Avoiding bad data

3. Asking important questions

4. Keeping it casual

5. Commitment and advancement

6. Finding conversations

7. Choosing your customers

8. Running the process

Summary: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	IIITD Library Corridor	Business Management	658.45 FIT-M (Browse shelf(Opens below))	Available		013554

Total holds: 0

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Previous	658.409 LEI-B Beyond digital :	658.4092 BLA-O The one minute manager meets the monkey	658.421 VAY-C Crushing it! : how great entrepreneurs build their business and influence-and how you can, too	658.45 FIT-M The mom test : how to talk to customers and learn if your business is a good idea when everyone is lying to you	658.45 JON-E Exactly what to say :	658.575 EYA-H Hooked : how to build habit-forming products	658.8 GUI-U Unreasonable hospitality : the remarkable power of giving people more than they expect	Next

1. The mom test

2. Avoiding bad data

3. Asking important questions

4. Keeping it casual

5. Commitment and advancement

6. Finding conversations

7. Choosing your customers

8. Running the process

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

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