The mom test : (Record no. 209295)

MARC details
000 -LEADER
fixed length control field 01881nam a22003257a 4500
003 - CONTROL NUMBER IDENTIFIER
control field IIITD
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250902155417.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250830b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781492180746
040 ## - CATALOGING SOURCE
Original cataloging agency IIITD
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.45
Item number FIT-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fitzpatrick, Rob
245 ## - TITLE STATEMENT
Title The mom test :
Remainder of title how to talk to customers and learn if your business is a good idea when everyone is lying to you
Statement of responsibility, etc by Rob Fitzpatrick
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Great Britain :
Name of publisher, distributor, etc CreateSpace,
Date of publication, distribution, etc ©2013
300 ## - PHYSICAL DESCRIPTION
Extent viii, 126 p. ;
Dimensions 22 cm.
505 ## - FORMATTED CONTENTS NOTE
Title 1. The mom test
505 ## - FORMATTED CONTENTS NOTE
Title 2. Avoiding bad data
505 ## - FORMATTED CONTENTS NOTE
Title 3. Asking important questions
505 ## - FORMATTED CONTENTS NOTE
Title 4. Keeping it casual
505 ## - FORMATTED CONTENTS NOTE
Title 5. Commitment and advancement
505 ## - FORMATTED CONTENTS NOTE
Title 6. Finding conversations
505 ## - FORMATTED CONTENTS NOTE
Title 7. Choosing your customers
505 ## - FORMATTED CONTENTS NOTE
Title 8. Running the process
520 ## - SUMMARY, ETC.
Summary, etc The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business -- Technological innovations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New business enterprises
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers -- Research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Bill No. Bill Date Cost, normal purchase price PO No. PO Date Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Vendor/Supplier Koha item type
    Dewey Decimal Classification     Business Management IIITD IIITD Library Corridor 30/08/2025 GNUM-6074 2025-08-27 562 IIITD/LIC/BS/2025/AMZ/11 2025-08-27   658.45 FIT-M 013554 30/08/2025 1650 30/08/2025 Amazon.in Books
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