Principles of logo design : a practical guide to creating effective signs, symbols, and icons

By:

Bokhua, George

Material type: Text

9780760376515

Subject(s):

DDC classification:

741.6 BOK-P

Contents:

1. General Concepts

2. Types of Logo Designs

3. Visual Matters

4. Design Process

5. Presentation

Summary: Learn to design simple, powerful, and timeless logos. When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated - a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind. In Principles of Logo Design, George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	IIITD Reference	Design	REF 741.6 BOK-P (Browse shelf(Opens below))	Checked out Not for loan	19/01/2026	013373

Total holds: 0

Includes index.

1. General Concepts

2. Types of Logo Designs

3. Visual Matters

4. Design Process

5. Presentation

Learn to design simple, powerful, and timeless logos. When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated - a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind. In Principles of Logo Design, George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes.

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