Principles of logo design : a practical guide to creating effective signs, symbols, and icons
Bokhua, George
Principles of logo design : a practical guide to creating effective signs, symbols, and icons by George Bokhua - Beverly : Rockport, ©2022 - 224 p. : col. ill. ; 25 cm.
Includes index.
1. General Concepts 2. Types of Logo Designs 3. Visual Matters 4. Design Process 5. Presentation
Learn to design simple, powerful, and timeless logos. When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated - a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind. In Principles of Logo Design, George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes.
9780760376515
Logos (Symbols) -- Design
Graphic arts
Logography
Signs and symbols
741.6 / BOK-P
Principles of logo design : a practical guide to creating effective signs, symbols, and icons by George Bokhua - Beverly : Rockport, ©2022 - 224 p. : col. ill. ; 25 cm.
Includes index.
1. General Concepts 2. Types of Logo Designs 3. Visual Matters 4. Design Process 5. Presentation
Learn to design simple, powerful, and timeless logos. When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated - a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind. In Principles of Logo Design, George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes.
9780760376515
Logos (Symbols) -- Design
Graphic arts
Logography
Signs and symbols
741.6 / BOK-P