For god, country and Coca-Cola : the definitive history of the great American soft drink and the company that makes it
Material type: TextPublication details: New York : Basic Books, ©2013Edition: 3rd edDescription: ix, 523 p. : ill. ; 24 cmISBN:- 9780465029174
- 338.7 PEN-F
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | IIITD Reference | Social Science | CB 338.7 PEN-F (Browse shelf(Opens below)) | Available | DBT Project Grant | 012873 |
Includes bibliographical references and index.
PART 1. In the beginning (1886-1899) PART 2. Heretics and true believers (1900-1922) PART 3. The golden age (1923-1949) PART 4. Trouble in the promised land (1950-1979) PART 5. The GO-GO goizueta era (1980-1997) PART 6. Quenching all thirsts (1997-2013)
Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism
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