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For god, country and Coca-Cola : the definitive history of the great American soft drink and the company that makes it

By: Material type: TextTextPublication details: New York : Basic Books, ©2013Edition: 3rd edDescription: ix, 523 p. : ill. ; 24 cmISBN:
  • 9780465029174
Subject(s): DDC classification:
  • 338.7 PEN-F
Contents:
PART 1. In the beginning (1886-1899) PART 2. Heretics and true believers (1900-1922) PART 3. The golden age (1923-1949) PART 4. Trouble in the promised land (1950-1979) PART 5. The GO-GO goizueta era (1980-1997) PART 6. Quenching all thirsts (1997-2013)
Summary: Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Books Books IIITD Reference Social Science CB 338.7 PEN-F (Browse shelf(Opens below)) Available DBT Project Grant 012873
Total holds: 0

Includes bibliographical references and index.

PART 1. In the beginning (1886-1899) PART 2. Heretics and true believers (1900-1922) PART 3. The golden age (1923-1949) PART 4. Trouble in the promised land (1950-1979) PART 5. The GO-GO goizueta era (1980-1997) PART 6. Quenching all thirsts (1997-2013)

Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism

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