For god, country and Coca-Cola : the definitive history of the great American soft drink and the company that makes it
Pendergrast, Mark
For god, country and Coca-Cola : the definitive history of the great American soft drink and the company that makes it by Mark Pendergrast - 3rd ed. - New York : Basic Books, ©2013 - ix, 523 p. : ill. ; 24 cm.
Includes bibliographical references and index.
PART 1. In the beginning (1886-1899) PART 2. Heretics and true believers (1900-1922) PART 3. The golden age (1923-1949) PART 4. Trouble in the promised land (1950-1979) PART 5. The GO-GO goizueta era (1980-1997) PART 6. Quenching all thirsts (1997-2013)
Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism
9780465029174
Coca-Cola Company
Soft drink industry
"Coca-Cola formula"
"Criticism of Coca-Cola"
"Max Jacobson"
338.7 / PEN-F
For god, country and Coca-Cola : the definitive history of the great American soft drink and the company that makes it by Mark Pendergrast - 3rd ed. - New York : Basic Books, ©2013 - ix, 523 p. : ill. ; 24 cm.
Includes bibliographical references and index.
PART 1. In the beginning (1886-1899) PART 2. Heretics and true believers (1900-1922) PART 3. The golden age (1923-1949) PART 4. Trouble in the promised land (1950-1979) PART 5. The GO-GO goizueta era (1980-1997) PART 6. Quenching all thirsts (1997-2013)
Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism
9780465029174
Coca-Cola Company
Soft drink industry
"Coca-Cola formula"
"Criticism of Coca-Cola"
"Max Jacobson"
338.7 / PEN-F