Consumer behaviour
Material type: TextPublication details: Dreamtech Press, New Delhi : ©2019Description: xii, 424 p. : ill. ; 24 cmISBN:- 9789389520002
- 658.834 SAR-C
Contents:
1. Introduction 2. Consumer Research 3. Market Segmentation 4. Consumer Motivation 5. Personality and Consumer Behaviour 6. Consumer Perception 7. Consumer Learning 8. Attitude 9. Group Influence and Communication Process 10. Social Class 11. Culture and Family 12. Consumer Influence and Diffusion of Innovation 13. Models of Consumer Behaviour
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | IIITD General Stacks | Management | 658.834 SAR-C (Browse shelf(Opens below)) | Checked out | 06/01/2025 | 012054 |
Total holds: 0
Browsing IIITD shelves, Shelving location: General Stacks, Collection: Management Close shelf browser (Hides shelf browser)
658.816 SHY-H How to price : | 658.827 JON-B Branding : | 658.83 AAK-M Marketing research | 658.834 SAR-C Consumer behaviour | 658.834 SMA-C Consumer society : | 658.8342 ZAL-H How customers think : | 658.84 ZAH-I Internet marketing : |
1. Introduction 2. Consumer Research 3. Market Segmentation 4. Consumer Motivation 5. Personality and Consumer Behaviour 6. Consumer Perception 7. Consumer Learning 8. Attitude 9. Group Influence and Communication Process 10. Social Class 11. Culture and Family 12. Consumer Influence and Diffusion of Innovation 13. Models of Consumer Behaviour
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