Consumer behaviour (Record no. 171246)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00927nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240711020004.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230620b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789389520002 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIID |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | SAR-C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sarma, Sarmistha |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour |
| Statement of responsibility, etc | by Sarmistha Sarma |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Dreamtech Press, |
| Place of publication, distribution, etc | New Delhi : |
| Date of publication, distribution, etc | ©2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 424 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 1. Introduction |
| -- | 2. Consumer Research |
| -- | 3. Market Segmentation |
| -- | 4. Consumer Motivation |
| -- | 5. Personality and Consumer Behaviour |
| -- | 6. Consumer Perception |
| -- | 7. Consumer Learning |
| -- | 8. Attitude |
| -- | 9. Group Influence and Communication Process |
| -- | 10. Social Class |
| -- | 11. Culture and Family |
| -- | 12. Consumer Influence and Diffusion of Innovation |
| -- | 13. Models of Consumer Behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Significance of consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing concept |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Bill No. | Bill Date | Cost, normal purchase price | PO No. | PO Date | Total Checkouts | Full call number | Barcode | Due Date | Date last seen | Date checked out | Cost, replacement price | Price effective from | Vendor/Supplier | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | IIITD | IIITD | General Stacks | 19/06/2023 | TB576 | 2023-06-08 | 416.50 | IIITD/LIC/BS/2021/03/37 | 2023-05-08 | 1 | 658.834 SAR-C | 012054 | 06/01/2025 | 10/07/2024 | 10/07/2024 | 595.00 | 19/06/2023 | Technical Bureau India Pvt. Ltd. | Books |