Beyond the core : expand your market without abandoning your roots

By:

Zook, Chris

Material type: Text

9781578519514

Subject(s):

DDC classification:

658.406 21 ZOO-B

LOC classification:

HD2746 .Z657 2004

Online resources:

Table of contents

Contents:

The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	IIITD General Stacks	Management	658.406 ZOO-B (Browse shelf(Opens below))	Available		006998

Total holds: 0

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Includes bibliographical references and index.

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