Beyond the core : expand your market without abandoning your roots
Material type: TextPublication details: Boston : Harvard Business School Press, ©2004.Description: xv, 214 p. : ill. ; 25 cmISBN:- 9781578519514
- 658.406 21 ZOO-B
- HD2746 .Z657 2004
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | IIITD General Stacks | Management | 658.406 ZOO-B (Browse shelf(Opens below)) | Available | 006998 |
Includes bibliographical references and index.
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.
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