Visual thinking for information design : active vision, attention, visual queries, gist, visual skills, color, narrative, design
Ware, Colin
Visual thinking for information design : active vision, attention, visual queries, gist, visual skills, color, narrative, design by Colin Ware - 2nd ed. - Cambridge : Morgan Kaufmann, ©2022 - xi, 212 p. : col. ill. ; 24 cm.
Includes Index.
1. Visual queries 2. What we can easily see 3. Structuring two-dimensional space 4. Color 5. Getting the information: visual space and time 6. Visual objects, words, and meaning 7. Visual and verbal narrative 8. Building mental models: why we present with visualizations 9. Creative meta seeing 10. The dance of meaning
Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images.
9780128235676
Design
Industrial design
Information visualization
Visual perception
152.14 / WAR-V
Visual thinking for information design : active vision, attention, visual queries, gist, visual skills, color, narrative, design by Colin Ware - 2nd ed. - Cambridge : Morgan Kaufmann, ©2022 - xi, 212 p. : col. ill. ; 24 cm.
Includes Index.
1. Visual queries 2. What we can easily see 3. Structuring two-dimensional space 4. Color 5. Getting the information: visual space and time 6. Visual objects, words, and meaning 7. Visual and verbal narrative 8. Building mental models: why we present with visualizations 9. Creative meta seeing 10. The dance of meaning
Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images.
9780128235676
Design
Industrial design
Information visualization
Visual perception
152.14 / WAR-V