Social Media: The Good, the Bad, and the Ugly [electronic resource] : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings /

Contributor(s):

Material type: Text

TextSeries: Theoretical Computer Science and General Issues ; 9844Publisher: Cham : Springer International Publishing : Imprint: Springer, 2016Edition: 1st ed. 2016Description: XXIV, 730 p. 99 illus. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9783319452340

Subject(s):

Additional physical formats: Printed edition:: No title; Printed edition:: No titleDDC classification:

381.142 23

LOC classification:

HF5548.32-.33

Online resources:

Click here to access online

Contents:

Social Media Strategy and Digital Business -- Digital Marketing and Customer Relationship Management -- Adoption and Diffusion -- Information Sharing on Social Media -- Impression, Trust, and Risk Management -- Data Acquisition, Management and Analytics -- e-Government and Civic Engagement -- e-Society and Online Communities.

In: Springer Nature eBookSummary: This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

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This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

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