Strategic management of technological innovation
Material type: TextPublication details: Chennai : McGraw Hill, ©2020Edition: 6th edDescription: 365 p. : ill. ; 25 cmISBN:- 9789353168315
- 658.401 23 SCH-S
- HD45 .S3353 2020
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | IIITD General Stacks | Management | 658.401 SCH-S (Browse shelf(Opens below)) | Available | Gifted by IIITD-IIC | G02645 |
Chapter 1: Introduction PART ONE: Industry Dynamics of Technological Innovation
Chapter 2: Sources of Innovation
Chapter 3: Types and Patterns of Innovation
Chapter 4: Standards Battles, Modularity, and Platform Competition
Chapter 5: Timing of Entry PART TWO: Formulating Technological Innovation Strategy
Chapter 6: Defining the Organization’s Strategic Direction
Chapter 7: Choosing Innovation Projects
Chapter 8: Collaboration Strategies
Chapter 9: Protecting Innovation PART THREE: Implementing Technological Innovation Strategy
Chapter 10: Organizing for Innovation
Chapter 11: Managing the New Product Development Process
Chapter 12: Managing New Product Development Teams
Chapter 13: Crafting a Deployment Strategy
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