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Schilling, Melissa A.

Strategic management of technological innovation by Melissa A. Schilling and Ravi Shankar - 6th ed. - Chennai : McGraw Hill, ©2020 - 365 p. : ill. ; 25 cm

Chapter 1: Introduction PART ONE: Industry Dynamics of Technological Innovation
Chapter 2: Sources of Innovation
Chapter 3: Types and Patterns of Innovation
Chapter 4: Standards Battles, Modularity, and Platform Competition
Chapter 5: Timing of Entry PART TWO: Formulating Technological Innovation Strategy
Chapter 6: Defining the Organization’s Strategic Direction
Chapter 7: Choosing Innovation Projects
Chapter 8: Collaboration Strategies
Chapter 9: Protecting Innovation PART THREE: Implementing Technological Innovation Strategy
Chapter 10: Organizing for Innovation
Chapter 11: Managing the New Product Development Process
Chapter 12: Managing New Product Development Teams
Chapter 13: Crafting a Deployment Strategy

ISBN: 9789353168315

LCCN: 2018051192

Subjects--Topical Terms:
Technological innovations--Management.
New products--Management.
Strategic planning.

LC Class. No.: HD45 / .S3353 2020

Dewey Class. No.: 658.401 / SCH-S