Rating professors online : how culture, technology, and consumer expectations shape modern student evaluations
Material type: TextSeries: Marketing and Communication in Higher EducationPublication details: Palgrave Macmillan, Cham : ©2020Description: xvi, 192 p. : 22 cmISBN:- 9783030359355
- 378.12 LEO-R
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Books | IIITD General Stacks | Education | 378.12 LEO-R (Browse shelf(Opens below)) | Available | 012649 |
Browsing IIITD shelves, Shelving location: General Stacks, Collection: Education Close shelf browser (Hides shelf browser)
378.12 BAI-W What the best college teachers do | 378.12 BAI-W What the best college teachers do | 378.12 FIL-J Joy of teaching : | 378.12 LEO-R Rating professors online : | 378.121 SEL-C Changing practices in evaluating teaching : | 378.122 DIA-P Preparing for promotion, tenure, and annual review : | 378.124 SEL-E Evaluating faculty performance : |
Includes index.
1. Introduction 2. Technology, Social Media, and Consumer Expectations 3. Body Politics in Cyberspace: When the Physical Body of the Subject Under Review Matters in Online Evaluations 4. Manifestations of Sex and Gender on Web-Based Platforms 5. Discrimination Based on Nationality, Race, and Ethnicity on Web-Based Platforms 6. Student Evaluations Gone Wild: Rants and the Mixed Bag of Nuts 7. Manifestations of "the Ideal" in Cyberspace 8. Culture, Anonymity, and Consumer Expectations: The Challenges of Modern Rating Systems in the Age of Social Media. .
This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web-based platforms to purchase commercial products and services, they also make highly personal decisions regarding the choice of service providers in health care, higher education, and other industries. The chapters assess the challenges that web-based platforms such as RateMyProfessors.com pose for service providers in higher education and other industries, and the role of these online consumer review sites in driving consumer expectations. In framing her argument, the author considers the validity of online rating systems and the credibility and trustworthiness of online consumer reviewers. She also evaluates cultural trends that play a role in perpetuating systems of inequality such as racism, sexism, and ageism in online consumer reviews.
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