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1. Ecological intelligence : how knowing the hidden impacts of what we buy can change everything

by Goleman, Daniel.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Broadway Books, ©2009Availability: Items available for loan: IIITD [333.7 GOL-E] (1).

2. Hooked : how to build habit-forming products

by Eyal, Nir.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Portfolio Penguin, ©2014Availability: No items available
Checked out (1).

3. Nudge : improving decisions about health, wealth, and happiness

by Thaler, Richard H | Sunstein, Cass R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Penguin Books, ©2009Availability: No items available
Checked out (1).

4. How customers think : essential insights into the mind of the market

by Zaltman, Gerald.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business School Press, ©2003Availability: Items available for loan: IIITD [658.8342 ZAL-H] (1).

5. Small data : the tiny clues that uncover huge trends

by Lindstrom, Martin.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : John Murray, ©2016Availability: Items available for loan: IIITD [658.403 LIN-S] (1).

6. The attention merchants : the epic scramble to get inside our heads

by Wu, Tim.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Knopf, ©2016Availability: Items available for loan: IIITD [659.1042 WU-A] (1).

7. Hacking growth : how today's fastest-growing companies drive breakout success

by Ellis, Sean | Brown, Morgan.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Virgin Books, ©2017Availability: No items available
Checked out (1).

8. Hidden in plain sight : how to create extraordinary products for tomorrow's customers

by Chipchase, Jan | Steinhardt, Simon.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Harper Collins, ©2013Availability: Items available for loan: IIITD [658.575 CHI-H] (1).

9. Handbook of consumer psychology

by Haugtvedt, Curtis P. (ed.) | Herr, Paul M. (ed.) | Kardes, Frank R. (ed.).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Psychology Press, ©2008Online access: Table of contents only | Publisher description Availability:
Items available for reference: IIITD [REF 658.8342 HAU-H] (1).

10. Behavioral economics : the basics

by Corr, Philip J | Plagnol, Anke C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Routledge, ©2019Availability: Items available for loan: IIITD [330.019 COR-B] (1).


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