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020 _a9789353455811
040 _aIIITD
082 _a658.8
_bVEN-T
100 _aVenkataraman, C.K.
245 _aThe Tanishq story :
_binside India’s no. 1 jewellery brand
_cby C.K. Venkataraman
260 _aNew Delhi :
_bJuggernaut,
_c©2024
300 _ax, 244 p. :
_bill. ;
_c21 cm.
504 _aIncludes bibliographical references.
505 _tPart 1: The story
505 _t1. The early days: 1993-2000
505 _t2. When the going gets tough, the tough get going: 2000-2004
505 _t3. On cruise control: 2005-2013
505 _t4. The challenging years and recovery: 2013-2019
505 _t5. Leader to legend: 2019-2023
505 _tPart 2: The foundations
505 _t1. Innovation
505 _t2. Customer obsession
505 _t3. Partnership
505 _t4. People
505 _t5. Leadership
650 _aJewellery Industry -- Tanishq
650 _aMarketing
942 _cBK
_2ddc
999 _c209444
_d209444