000			01881nam a22003257a 4500
003			IIITD
005			20250902155417.0
008			250830b |||||||| |||| 00| 0 eng d
020			_a9781492180746
040			_aIIITD
082			_a658.45 _bFIT-M
100			_aFitzpatrick, Rob
245			_aThe mom test : _bhow to talk to customers and learn if your business is a good idea when everyone is lying to you _cby Rob Fitzpatrick
260			_aGreat Britain : _bCreateSpace, _c©2013
300			_aviii, 126 p. ; _c22 cm.
505			_t1. The mom test
505			_t2. Avoiding bad data
505			_t3. Asking important questions
505			_t4. Keeping it casual
505			_t5. Commitment and advancement
505			_t6. Finding conversations
505			_t7. Choosing your customers
505			_t8. Running the process
520			_aThe Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
650			_aBusiness -- Technological innovations
650			_aNew business enterprises
650			_aCustomer services
650			_aConsumers -- Research
942			_cBK _2ddc
999			_c209295 _d209295