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020 _a 9781847940858
040 _aIIITD
082 _a153.8
_bHEA-D
100 _aHeath, Chip
245 _aDecisive :
_bhow to make better choices in life and work
_cby Chip Heath and Dan Heath
260 _aLondon :
_bRandom House,
_c©2013
300 _a316 p. ;
_c24 cm.
500 _aIncludes index.
505 _t1. The Four Villains of Decision Making
505 _t2. Avoid a Narrow Frame
505 _t3. Multitrack
505 _t4. Find Someone Who's Solved Your Problem
505 _t5. Consider the Opposite
505 _t6. Zoom Out, Zoom In
505 _t7. Ooch
505 _t8. Overcome Short-Term Emotion
505 _t9. Honor Your Core Priorities
505 _t10. Bookend the Future
505 _t11. Set a Tripwire
505 _t12. Trusting the Process
520 _aJust making a decision can be hard enough, but how do you begin to judge whether it's the right one? This title focuses on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking.
650 _aDecision Making
650 _aBUSINESS & ECONOMICS / Negotiating
700 _aHeath, Dan
942 _2ddc
_cBK
999 _c209204
_d209204