000 | 01165nam a22003497a 4500 | ||
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003 | IIITD | ||
005 | 20250627151835.0 | ||
008 | 250627b |||||||| |||| 00| 0 eng d | ||
020 | _a9780262631594 | ||
040 | _aIIITD | ||
082 | 0 | 0 |
_a302.23 _bMCL-U |
100 | 1 | _aMcLuhan, Marshall | |
245 | 1 | 0 |
_aUnderstanding media : _bthe extensions of man _cby Marshall McLuhan |
260 |
_aCambridge : _bMIT Press, _c©1994 |
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300 |
_axxiii, 365 p. ; _c23 cm. |
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504 | _aIncludes bibliographical references | ||
505 | _t1. Medium is the message | ||
505 | _t2. Media hot and cold | ||
505 | _t3. Reversal of the overheated medium | ||
505 | _t4. The gadget lover: Narcissus as narcosis | ||
505 | _t5. Hybrid energy: les liaisons dangereuses | ||
505 | _t6. Media as translators | ||
505 | _t7. Challenge and collapse: the nemesis of creativity | ||
505 | _t8. The spoken word: flower of evil? | ||
505 | _t9. The written word: an eye for an ear | ||
505 | _t10. Roads and paper routes | ||
650 | 0 | _aMass media | |
650 | 0 | _aCommunication | |
650 | 0 | _aCommunication and technology | |
700 | _aLapham, Lewis H. | ||
942 |
_2ddc _cBK |
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999 |
_c208677 _d208677 |