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008 250627b |||||||| |||| 00| 0 eng d
020 _a9780262631594
040 _aIIITD
082 0 0 _a302.23
_bMCL-U
100 1 _aMcLuhan, Marshall
245 1 0 _aUnderstanding media :
_bthe extensions of man
_cby Marshall McLuhan
260 _aCambridge :
_bMIT Press,
_c©1994
300 _axxiii, 365 p. ;
_c23 cm.
504 _aIncludes bibliographical references
505 _t1. Medium is the message
505 _t2. Media hot and cold
505 _t3. Reversal of the overheated medium
505 _t4. The gadget lover: Narcissus as narcosis
505 _t5. Hybrid energy: les liaisons dangereuses
505 _t6. Media as translators
505 _t7. Challenge and collapse: the nemesis of creativity
505 _t8. The spoken word: flower of evil?
505 _t9. The written word: an eye for an ear
505 _t10. Roads and paper routes
650 0 _aMass media
650 0 _aCommunication
650 0 _aCommunication and technology
700 _aLapham, Lewis H.
942 _2ddc
_cBK
999 _c208677
_d208677