000			02068nam a22003377a 4500
003			IIITD
005			20250702163153.0
008			250617b |||||||| |||| 00| 0 eng d
020			_a9780760383179
040			_aIIITD
082			_a744.63 _bPET-L
100			_aPeters, Allan
245			_aLogos that last : _bhow to create iconic visual branding _cby Allan Peters
260			_aBeverly : _bRockport, _c©2023
300			_a208 p. : _bcol. ill. ; _c27 cm.
500			_aIncludes index.
505			_tChapter 1. What makes a logo last?
505			_tChapter 2. Brand mark process
505			_tChapter 3. Inspiration hunting
505			_tChapter 4. Badge design process
505			_tChapter 5. Brand extension
505			_tChapter 6. Brand evolution
505			_tChapter 7. The shop
505			_tChapter 8. Case studies
505			_tChapter 9. Passion projects
520			_aLearn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: - Detailed case studies that follow designs from concept to completion - Tips for turning a good idea into a great logo - Strategies for extending a great logo into a dynamic brand system - Advice for turning your passion into your profession With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.
650			_aBranding (Marketing)
650			_aLogos (Symbols) -- Design
650			_aProduct design
942			_cBK _2ddc
999			_c190132 _d190132