000			02180nam a22002777a 4500
003			IIITD
005			20250428155944.0
008			250426b |||||||| |||| 00| 0 eng d
020			_a9781399804738
040			_aIIITD
082			_a658.45 _bSHA-S
100	1		_aSharma, Anjali
245	1	0	_aStrategic storytelling : _bwhy some stories drive your success at work but others don't _cby Anjali Sharma
260			_aBoston : _bNicholas Brealey Publishing, _c©2024
300			_axviii, 227 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references
505			_tPart 1. Who is the story for?
505			_tPart 2. How to tell a strategic corporate story
505			_tPart 3. How to tell a strategic corporate narrative
520			_aHow to use storytelling to motivate people in your organisation, drive results and advance your career. In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick. Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise. A story that works on the stage doesn't work in the boardroom. A story that works in the boardroom doesn't work in a team meeting. A story that works in a team meeting doesn't work in a one-to-one conversation. A story that works in one-to-one conversation doesn't work in sales...Anjali Sharma introduces leaders and ambitious influencers to the Who, Why and How of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way.
650		0	_aCommunication in organizations
650		0	_aManagement skills & techniques
650		0	_aCorporate leadership
650		0	_aSuccess in business
942			_2ddc _cBK
999			_c189979 _d189979