000			01189nam a22002897a 4500
003			IIITD
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008			250514b |||||||| |||| 00| 0 eng d
020			_a9780349147581
040			_aIIITD
082			_a302 _bGLA-T
100	1		_aGladwell, Malcolm
245			_aThe tipping point _cby Malcolm Gladwell
260			_aGurugram : _bHachette, _c©2013
300			_a279 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and indexes.
505			_tPart I: The three rules of Epidemics
505			_tPart II: The law of the few : connectors, mavens, and salesmen
505			_tPart III: The stickiness factor: sesame street, blue's clues and the educational virus
505			_tPart IV: The power of context : bernie goetz and the rise and fall of new york city crime
505			_tPart V: The power of context: the magic numbers
505			_tPart VI: Case study: rumors, sneakers, and the power of translation
505			_tPart VII: Case study, suicide, smoking and the search for the unsticky cigarette
505			_tPart VIII: Conclusion: focus, test and believe
650		0	_aSocial psychology.
942			_2ddc _cBK _02
999			_c189977 _d189977