000			01922nam a22003497a 4500
003			IIITD
005			20231129174719.0
008			231129b xxu||||| |||| 00| 0 eng d
010			_a 2015039005
020			_a9780674987234
040			_aMH/DLC _beng _cMH _erda _dDLC _dIIITD
042			_apcc
050	0	0	_aHM1206 _b.N477 2016
082			_a303.483 _223 _bNEU-D
100			_aNeuman, W. Russell
245			_aThe digital difference : _bmedia technology and the theory of communication effects _cby W. Russell Neuman
260			_aLondon : _bHarvard University Press, _c©2016
300			_a369 p. : _bill. ; _c24 cm.
504			_aThis book includes bibliographical references and index.
505			_t1. The Propaganda Problem _t2. The Prospect of Precision _t3. The Paradox of Profusion _t4. Pondering Polysemy _t5. Predisposed to Polarization _t6. The Politics of Pluralism _t7. Public Policy _t8. Praxis
520			_a"Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher.
650		0	_aInformation society.
650		0	_aInformation networks.
650		0	_aTechnology and civilization.
650		0	_aInformation technology _xSocial aspects.
650		0	_aInformation technology _xPolitical aspects.
650		0	_aMass media _xSocial aspects.
650		0	_aMass media _xPolitical aspects.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c171668 _d171668